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Something may change in email marketing, especially for inbox rate

Posted on September 8, 2010 
Filed Under 60039

Hi guys,
There are many guys here are doing email marketing. This article from Dela Quist is very helpful, in my opinion.

By Dela Quist
Deliverability by engagement – a class action lawsuit waiting to happen?
It’s just possible that they are acting with the best of intentions, but I for one have always had major concerns about the way email providers – Google, Microsoft et al – deal with the issue of spam. In my view, however well-intentioned, interfering with someone’s email infringes their rights as citizens and is potentially illegal. And to my mind, things are about to get a whole lot worse.
Google’s imminent launch of its “Gmail Priority Inbox”, which analyses your behaviour and “decides” which emails are NOT important, and the news that Microsoft is in the early stages of utilizing user behaviour to decide whether a message is delivered to the inbox or junked for Windows Live Hotmail, [...]

See original post by henrycpapromotion

Read the full article. Click on the author/publication link.



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