Free Ads, Cheap Ads, Paid Referrals     Links to Free Advertising Sites     Make Easy Money Giving Quick Opinions

Words That Work by Frank Luntz

Posted on March 17, 2010 
Filed Under Array

Words That Work by Frank Luntz is one of my favorite business books.
You may know Frank Luntz from TV appearances around election time. He has a dial system that reflects how voters react to the words of political candidates.

Frank Luntz has also worked with dozens of Fortune 500 companies to fine tune the use of words in their messaging.
The subtitle of Words That Work really says it all: “It’s Not What You Say, It’s What People Hear”.
The book is excellent for anybody in the business of communicating. As a marketer, the case studies and tips are priceless.
In the first chapter, Frank Luntz the ten rules of successful communication (the book goes into detail on each of these rules):

Simplicity: Use Small Words
Brevity: Use Short Sentences
Credibility is As Important As Philosophy
Consistency Matters
Novelty: Offer Something New
Sound and Texture Matter
Speak Aspirationally
Visualize
Ask a Question
Provide Context and Explain Relevance

Anyhow, I’d highly recommend Words That Work [...]

See original post by Shawn Collins

Read the full article. Click on the author/publication link.



-->

Comments

 

comments


 Get Free Updates by RSS






adf.ly - shorten links and earn money!

Switch to our mobile site