FTC Drafts Online Advertising Privacy Principles
Posted on December 31, 2007
Filed Under Array
After approving Google’s mega-billion dollar purchase of DoubleClick, the Federal Trade Commission has drafted a set of privacy principles for behavioral targeting in online advertising. The seven page document (PDF) addresses the need for transparency, consumer control of their information, privacy statements, user choice in having their information collected, secure storage of personal info, limited data retention periods, consent to changes in privacy policies, consent to using sensitive personal data in targeted advertising, and non-advertising uses of tracking data.
Original post by Nathan Weinberg
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