Google Supported Lights Out SF with Black Google
Posted on October 24, 2007
Filed Under Array
On Saturday, Google geotargetted users visiting Google.com from San Francisco and presented them with Black Google, a black background version of the Google homepage. The goal was to promote Lights Out San Francisco, a project by former Google communications manager Nate Tyler to have all San Franciscans turn off their lights for one hour. The dark Google linked to this page explaining the reason and the event.
As Google has explained before, a black Google does not save energy, due to the way LCD monitors work, but this black Google may have helped contribute to lower energy usage by inspiring people to participate in Lights Out SF. In fact, its inspired me to turn off my 300-watt living room incandescent light bulb for up to three minutes a day.
Original post by Nathan Weinberg
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